Sunday, February 28, 2010
Our Bodies, Ourselves
Monday, February 22, 2010
Of Gender and Genitals
Sexing the Body: Of Gender and Genitals
Growing in Opposite Directions
Sunday, February 21, 2010
Fausto-Sterling: That Sexe Which Prevaileth
Myhre: One Bad Hair Day Too Many
Wednesday, February 17, 2010
More than Two Sexes
Tuesday, February 16, 2010
From Womyn to Bois
Monday, February 15, 2010
News Flash: Boink: College Exposure
Ariel levy and Andrea Dworkins both vilify pornographic material as a step back for the feminist movement (Schneir, pg 420). Yet the ideals of these aging feminists are coming into conflict with a new wave of women who have drawn different conclusions from the sexual revolution of the 70’s. One of the founders of Boink, Andrea Oleyourryk, states in the article “Nobody could accept that it was for entertainment value. Why is that not O.K.? It’s just so unsettling, it seems, for people, that it’s just like, Oh, it’s porn for porn, enjoy it, masturbate to it, whatever.” She goes on to say “A body is a body is a body, and I’m proud of my body, and why not show my body?”. This view seems to capture the beliefs of many women in their 20’s today. If women are equal, than why should they be ashamed of their bodies? Oleyourryk defends her work, pointing out that the models in her magazine are normal, natural women whose photos are not photo shopped or altered in any way. “We don’t put makeup on them, we don’t do their hair, we don’t Photoshop them. We aim for honesty and truth”. Her goal was not to show the “surgically altered” women who are depicted in mainstream porn. Perhaps the stigma which Levy and Dworkin’s attach to pornography is not as prevalent or as negative today as it was in their time. Oleyourryk explains “It’s not, like, ‘The Scarlet Letter’ anymore”. This is in contrast with Levy’s critiques of modern feminists. Levy explains “Woman are now doing this to ourselves isn’t some kind of triumph, its depressing” (Levy, pg 44). Yet this view is inherently biased as it centered on the belief that there is something inherently wrong when women choose to depict their bodies in sexually provocative ways.
But perhaps the idealistic views expressed by many of these young women are flawed. The author of the article delves into the lives of a few of these men and women who whose picture was taken on the magazine. One of the male models depicted in Boink reported that “I’m a guy. There’s a lot less stigma attached to it. A chick, people think ‘slutty,’ whereas a dude gets associated with male bravado.” This seems to indicate that the ideals expressed by today’s feminists are not perhaps a true reflection of society today. One of the female models said that while she was proud of the artistic nature of many of her shots, she was unhappy that “her image was associated with some other, more explicit shot.” that occurred during her shoot. These real life experienced seem to indicate that the mantra expressed by the third wave feminist editors and photographers of these college sex magazines really doesn’t account for the experiences of those who are actually depicted in the magazines. The negative connotations associated with women who are featured in these magazines is clearly still an issue. Furthermore, the fact that men had a much different experience after being photographed than women has important implications for gender issues. It is clearly sexism at work, yet the problem lies not in what the women do and think, but the men. It is men who label these women as “slutty”, and unless their patterns of behavior and thoughts are changed, than it would seem that little progress can be made through such publications. While many of the women interviewed explained that they were more interested in the artistic nature of the photographs, the interviews also showed that perhaps this artistic side of the magazine was lost to many.
Yet these magazines are different in that they are not the traditional pornographic magazine. First, they are designed for college students of a particular university and are for the most part disseminated within that university. Thus they are not mainstream pornographic publications. Instead they are more tuned for the small intellectual communities within which they are created. Furthermore the stated goals of the magazines is to move towards breaking the stigmas surrounding the human body and pornography. Furthermore, magazines such as Boink depict both men and women and are designed to satisfy people of all sexual orientations. Interestingly enough, Boink won the approval of Boston University’s Women’s Center and many of its feminists because it catered to all. The President of the Boston University’s Women Center explained “It was sort of alternative. It kind of equalized it: gay men could look at it, women could look at it, and that was great.” This modern view of sexuality clashes with many of Ariel Levy and Andrea Dworkin’s view of feminists and sexuality. Both Levy and Dworkin’s do not seem to think that there is some for of equality that arises from both genders being able to participate in what Levy would describe as “raunch” culture. But maybe their views are clouded by their own experiences and views on the role of feminism. Harvard professor Marc Hauser noted “Nowadays, what constitutes porn? What does a 21-year-old think porn is?”. It is important to question whether these explicit images mean the same thing to the last generation as they do to this generation. As each generations experience and outlook on life is different, perhaps the view of today youth of pornography is much different than that of the last generation. Levy is quick to criticize other women for taking on male traits in the office and participating in other “male oriented” activities such as pornography, yet this view seem to be limiting. By attempting to define male and female characteristics and behavior patters, these feminists are falling into a trap. Is not true equality the belief that anyone should be able to act in whatever manner they want without being criticizing as long as they are not harming others? Individuality must be praised and fostered as freedom of individual expression is the means through which equality is gained. In the case of these magazines, there does seem to be some sort of equalizing factor if these magazines created to please other audiences besides males. Levy criticizes much of modern pop culture as being media which is created through a male lens and then distributed to female audiences. By creating “porn” which is made through a number of lenses, the stigmas surrounding sexuality in modern culture can be addressed.
One of the important messages that I took take away from this article is that media is interpreted by the individual. Thus, since the same image can mean vastly different things to different people, it is hard to understand exactly what effects and implications result from pop culture. A man who has been taught to treat women as objects will likely use pornographic images to reinforce their beliefs, just as men with a more liberal view of sexuality will likely view pornography in a much different manner. Similarly, the experiences of the feminist movement show that the controversy surrounding sexual expression among women will not end soon. Women, too, view all the media presented to them through their own individual perspective and thus each piece of media has a distinct and unique meaning to each viewer. While there are clearly system wide forces affecting media, I believe that media and art are much more open to the individual’s interpretation.
News Flash: Lindsey Vonn
In addition to her trials and tribulations on the slopes, Vonn has also been bombarded with concerns about her activities outside of the Olympic arena. Vonn was one of four female Olympians to be showcased in Sports Illustrated’s highly contentious swimsuit issue that features a section entitled “Olympic Stars”. Along with Vonn are Claire Bidez and Hannah Teter, both snowboarders, as well as Lacy Schnoor, a fellow skier. Vonn and her colleagues all appear in skimpy swimsuits on Whistler Mountain in Canada, but because of her expected success, Vonn has been the most scrutinized by the media for her decision to participate in the highly publicized pictorial…“She gazes at us…wearing a two-piece, red-and-white number that successfully sells her sexuality…an all-out swarm intended to combine her telegenic looks, Midwestern background and estimable ski talents to transform her into America's golden girl and medals machine at the Winter Olympics.” Vonn has been criticized not only for appearing scantily clad in Sports Illustrated, but also for having a husband that is nine years her senior, and even worse for weighing more than her many of her competitors…“after she won three races in Europe, Austrian coaches said Vonn had an advantage over other racers because she was heavier at 5-10, 160 pounds.” Vonn responded with fiery competitiveness, “I just think it's pretty ridiculous and it definitely irritated me and it definitely gave me a little bit of extra motivation on race day. If weight were the key to success in ski racing, then everyone would be stuffing their faces with food.” Some have suggested that it is exactly this kind of criticism that motivated Vonn to participate in the swimsuit spread in order to prove that she is in optimal Olympic racing shape. Because Vonn is a woman, and an extraordinarily successful one in a traditionally male arena, she is subject to disparaging remarks in reference to issues that her male counterparts wouldn’t be noticed for. There must be hundreds of male athletes with wives significantly younger than themselves, and yet journalists do not bat an eye, let alone write about it. Moreover, if Vonn were a man, her weight would certainly not be a point of contention, but rather one of admiration as she would probably be lauded for being more muscular and a finer physical specimen than the competition.
If presented with the case of Lindsey Vonn, Ariel Levy would likely be again disappointed and disgusted with the American media and our society as a whole. Levy argues that, “Bimbos enjoy a higher standing our culture than Olympians right now.” The question that this statement poses in reference to Vonn is: would Lindsey Vonn be heralded as this year’s Michael Phelps and as America’s girl if she wasn’t beautiful? The answer, Levy would say, is that she probably would not. If Vonn did not agree to be featured in the Sports Illustrated swimsuit issue, her popularity level would be significantly lower going into the Olympic games. Female athletes in America cannot gain superstar status simply by being the greatest ever in their respective sport, they have to be beautiful, and they have to show it too. Unfortunately, this mindset dominates female athletics in America; so how can anyone fault Vonn for appearing in the swimsuit pictorial? Furthermore, as Levy explains, “Not one male Olympian has found it necessary to show us his penis in the pages of a magazine. Proving that you are hot, worthy of lust…is still exclusively women’s work.” Levy makes an excellent point here; we have never seen the bodies of Michael Phelps, Tom Brady, or Michael Jordan sprawled out provocatively in the pages of a magazine. The reason for this is because male athletes are worshipped for their accolades on the field, and not for the way their bodies look in a swimsuit. Levy summarizes her discussion of female athletes by emphasizing the fact that the Olympians who were featured naked, or nearly so, in magazines, “had to be taken out of context, the purposeful eyes-on-the-prize stare you see on the field had to be replaced with coquettish lash-batting, the fast-moving legs had to be splayed apart,” to be viewed as both sexy and athletic. This is a tragic reality of the raunch culture in America that every female athlete who ascends into public consciousness must battle with. Vonn, having experienced the backlash from appearing in the Sports Illustrated swimsuit issue, certainly understands how hard it is for female athletes to be accepted as both a great sports hero and as a woman.
If Vonn is able to bring home an unprecedented five medals in Alpine skiing, it is still likely that she will be more well remembered for the Sports Illustrated spread rather than her incredible Olympic achievement. For those who might doubt this seemingly outlandish prediction, one needs only to look as far as Brandi Chastain and the 1999 U.S. Women’s Soccer team. After scoring the winning penalty kick in the World Cup, Chastain fell to her knees and ripped her jersey off in celebration, exposing her sports bra to the world. To this day, when people discuss Chastain, her team, or even women’s athletics in general, it is this image that remains in the front of everyone’s mind. This is a major problem that stands in the way of female athletes reaching the level of praise and popularity that their accolades have proven that they truly deserve. As long as our society continues to be outraged by things like Chastain’s well-earned, unbridled joy, then, as Levy puts it, bimbos will remain at a higher position than even the most successful female athlete. Hopefully Vonn will overcome injuries, the odds, and our societal norms and thrust female athletics into the spotlight by overwhelming all her doubters in this year’s Winter Olympics. Maybe if Vonn is able to do what no other U.S. Alpine skier ever has, let alone a female one, people in America will finally realize that female athletes are too able to produce the kind of awesome performances that rally a nation and capture the hearts and minds of the global community.
Time Article on Lindsey Vonn--http://www.time.com/time/world/article/0,8599,1963571,00.html
Fanhouse.com Article on Lindsey Vonn--http://jay-mariotti.fanhouse.com/2010/02/10/could-be-cheesy-games-if-vonn-sits-out/
Sports Illustrated Lindsey Vonn Swimsuit Pictorial--http://sportsillustrated.cnn.com/2010_swimsuit/winter/lindsey-vonn/10_lindsey-vonn_1.html
Sports Illustrated Lindsey Vonn on Cover--http://sportsillustrated.cnn.com/multimedia/photo_gallery/1002/olympics.winter.athletes.to.watch.women/content.1.html
Lindsey Vonn Injury Press Conference--http://www.youtube.com/watch?v=_bbGHRDnsEg
Lindsey Vonn--Get to Know America's Girl--http://www.youtube.com/watch?v=xI8scrxcnMM&feature=channel
Super Bowl Ads
In searching for a recent news story that would fit in nicely with our class discussions on gender equality and modern raunch culture, I thought it was the perfect time to reflect on the Super Bowl that occurred last weekend. As an avid football fan I truly enjoy watching the Super Bowl, but many people across America watch for the commercials. This year a thirty second ad on CBS during the game cost around three million dollars so not only could only large corporations market their products but also we presume that much time and money was invested in the marketing for these short advertisements. These companies strive to stand out and appeal to a wide audience through common attempts at humor and creativity. However, due to most Americans short attention spans and the rise in raunch culture that Ariel Levy discusses, many of the commercials were rather controversial.
Clearly there were many expressions of female sexuality and male masculinity presented in these commercials, as have been the stereotypes for as long as we can remember. Godaddy.com had several commercials with their spokeswoman Danica Patrick encountering woman who also want to be known for their bodies. Bud Light had several commercials of men being themselves while laughing and drinking a cold six-pack. These types of themes are to be expected considering the variety of the audience watching the super bowl and thus the desire of many companies to play it safe and show the natural gender stereotypes to appeal to the common American. However, this year’s set of commercials truly objectified women by poking fun at the institution of relationships, marriage, and everyday femininity in general.
The latter is exactly what Eric Ward discusses in his blog the day after the commercial. Surely, the Super Bowl commercials have a major impact on corporations and the American audience so they are covered by major newspapers but I believe Eric’s lack of corporate sponsors and possession of a personal blog gives him the forum to openly criticize many of the commercials from last Sunday. Ward begins by claiming that super bowl Sunday is the largest abuse and objectification of women every year. He comments on the sad truth that the dehumanizing of women through these advertisements stems from well-educated and wealthy individuals. Ward also rightfully claims that many of the people signing off on and paying for these short ads are primarily middle-aged, white men. He discusses the first quarter of the super bowl and how ads have come to the point of devaluing elderly woman and mothers. Ward references a Snickers commercial that strangely claims the only way to stop playing football like an old lady and be a man is to eat a Snickers bar. Another ad involved Tim Tebow tackling his mother as a symbol for anti-abortion.
The Tim Tebow ad sparked particular controversy leading up to the Super Bowl because it involved a political issue as opposed to a campaign for a product. Apparently Tim Tebow’s mother was having trouble during her pregnancy and was advised to abort her child but did not for religious reasons. The ad then claims that women should not abort because if they do, someone like Tim Tebow would never have been alive to achieve all of his accomplishments and make a mark in American history.
GoDaddy.com has become infamous for objectifying woman by showing female sexuality through their famous Nascar spokeswoman and very attractive Danica Patrick. During the super bowl, the company portrayed several ads of Patrick interacting with successful businesswomen who claim they would rather give up their jobs and be a “GoDaddy girl” if they were considered attractive enough. Such an advertisement would provoke a plethora of criticism from Ariel Levy who critiques women for expressing their sexuality to get ahead so a scene of women who have already succeeded without their looks would undoubtedly be thought provoking for her.
The marketing pitch of Dodge Charger and Flo TV were possibly even more degrading to women by poking fun at the basic institution of relationships and the pains of spending time with women. Dodge Charger displayed an ad of a man going through his daily routine with a song claiming how his girlfriend makes him do terrible chores, listen to her complain, and plainly annoy him so he should at least be able to choose which car he buys. The ad basically claims the only way to avoid complete emasculation is to choose which car you buy. Thus, Dodge is advocating that being in a relationship with a women removes all freedom and takes away a man’s supposed claim to fame, his masculinity.
Flo TV hired popular sports commentator Jim Nantz to broadcast over a couple’s daily events the same way he would a football game. The ad shows a man shopping and eating with his girlfriend and pays particular attention to him helping her look for clothes. Flo TV claims that the only way to get through spending quality time with one’s girlfriend is to get a portable TV and Jim Nantz calls to the man to “put the skirt down.” While this may be a clever marketing technique, Flo TV basically claims that spending time with women is too unbearable without television to distract men.
In the second half of the super bowl, when ads are presumably even more expensive, Bridgestone showed an ad of a man in the future who is faced with a tough decision to keep his Bridgestone tires or part with his wife, to which he chooses the former. Clearly Bridgestone is trying to over exaggerate the value of their tires, but they do so by degrading the institution of marriage. Ward writes that he and his friends were so bothered by the commercial that they will never buy Bridgestone products again.
Personally, I believe Ward is being too extreme in that case and overall in saying that super bowl Sunday is the most prominent day of domestic violence against women. However, I do believe that the overall collection of advertisements from Super Bowl Sunday is a commentary on the current state of American society. Since the super bowl has the most viewers of any program across the country and unlike most football games the audience exceeds just men, we should approach the advertisements as a way to target the largest demographic. Marketing and advertising are one of the largest industries in the country and this is the biggest stage for their work. Thus, it is indicative of our modern society and its plunge into extreme raunch culture that these ads are aimed at men, women, and children across America. Previously we would expect beer commercials to portray female sexuality, but now companies across all genres are degrading women not just for their bodies but as people in general. As a twenty year old who has only grown up in the current state of raunch culture, I obviously participate and happily accept it. However, I do believe there is a strong difference between women choosing to express their sexuality in Playboy or Girls Gone Wild and marketing companies investing millions in portraying women as lesser beings to the entire country at large.
Levy, Ariel. Female Chauvinist Pigs: Women and the Rise of Raunch Culture.
http://tpmcafe.talkingpointsmemo.com/talk/blogs/e/r/eric_ward/2010/02/super-bowl-commercials-throw-w.php?ref=mp
Wednesday, February 10, 2010
The Master's Tools
Tiya Miles/Audre Lord
Monday, February 8, 2010
How I Met Your Mother Episode Links
Re: Oppression
Oppression
Patriarchy and the System
Thursday, February 4, 2010
Media Culture Project--South Park "The Ring"
Trey Parker and Matt Stone, the brilliant and highly creative masterminds behind the show “South Park,” have made millions of dollars on their ability to recognize the social and cultural anomalies that arise in America. In an episode from season thirteen, entitled “The Ring,” they use outlandish hyperbole and extraordinary wit to poignantly highlight the way in which Disney has recently been using the Jonas Brothers to sell sex to girls across America. The plot of the episode is basically that Kenny, one of the show’s four main characters, takes his new girlfriend Tammy to a Jonas Brothers concert in the hopes of becoming intimate with her. Kenny’s plan stemmed from Tammy’s comment that, “every time I see them [the Jonas Brothers], I get so tingly, I just lose control.” At the concert, the audience, with the exception of Kenny, is entirely comprised of screaming and crying girls jumping up and down in the aisles while the Jonas Brothers shake their hips and gyrate their pelvises to the music. One girl even goes as far to say, “my giny tickles.” Following the concert, the Jonas Brothers invite a handful of girls, including Tammy back to their dressing room to discuss their purity rings. During this interaction, the Jonas Brothers convince all the girls to wear the purity rings, effectively brainwashing them into being loyal Jonas Brothers fans, and more importantly cash cows for Disney. The episode takes a pointedly hilarious turn upon the entrance of Mickey Mouse, cast as the personification of Disney.
Mickey Mouse represents the source of the purity rings campaign as well as the duplicitous marketing strategy that enabels the company to sell sex to young girls. As he educates the Jonas Brother, “You have to wear the purity rings because that’s how we can sell sex to little girls.” Mickey elaborates by explaining that Disney can’t show images of girls reaching for the Jonas Brothers’ “junk” unless they wear the purity rings. In the episode, Mickey has hatched a master plan to hold a 3D Jonas Brothers concert that will be broadcast across the nation and make Disney millions of dollars in a single night…“Disney is calling it the most innocent and pure rock event of the millennia.” Before the concert, the Jonas Brothers admit their guilt about the purity rings, saying that “We shouldn’t be using a nice Christmas symbol for profit gains. We’ve all angered God.” Mickey doesn’t like this and his unbridled rage results in a revealing rant…“You think God is control here? I am in control, I’ve been in control since the 50’s in case you haven’t noticed…Where would you be without me Jonas Brothers? Your music sucks and you know it. It’s because you make little girls’ ginies tickle. And when little girls’ ginies tickle, I make money! And that’s because little girls are fucking stupid. And the purity rings make it ok to do whatever I want. Even the Christians are too fucking stupid to figure out I’m selling sex to their daughters. I’ve made billions off of Christian ignorance for decades now.” Herein lies the core of Disney’s devilishly cunning method for selling sex to young girls without feeling the wrath of the Christian moral majority in America. Parents, censors, and Christian activists all may be blind to Disney’s sexual tyranny, but South Park certainly is not. The Jonas Brothers and their purity rings are merely whores for Disney, espousing traditional Christian values while nonetheless peddling sex to young girls across America.
The true brilliance hidden in Disney’s marketing of the Jonas Brothers is the fact they seem most appealing to more conservative, often Christian, parents, who after hearing their message of purity and innocence, support and encourage their daughters’ patronage of concerts and purchasing of albums. As Levy illiterates, “If the rise of raunch seems counterintuitive because we hear so much about being in a conservative moment, it actually makes perfect sense when we think about it. Raunch culture is not essentially progressive, it is essentially commercial.” (p. 29) Here Levy enlightens her readers to the fact that raunch appeals to progressive and conservatives alike because raunch takes no sides; the purpose of its creation was for it to be consumed plain and simple. However, Disney is not just selling sex to young girls, they are packaging it neatly in purity rings and distributing it through the supposedly clean Jonas Brothers. They are using the programming that so many parents have installed in their daughters; that sex is bad and they should stay away from sexually explicit material. Ellen Neuborne explains that this brainwashing “is the subtle work of an unequal world that even the best of feminist parenting couldn’t overcome. It is the force that sneaks up on us even as we thing we are getting head with the best of the guys.” (Listen Up, p. 30) Even though Neuborne is referring to equality in the workplace, her message still rings true in reference to raunch culture. The programming used by parents to keep their daughters away from sex plays right into the hands of Disney’s marketing master plan for the Jonas Brothers. Moreover, it has turned out to be the very device of these young girls’ downfall into consumption of raunch culture.
I have attached links to the South Park episode I have written about, as well as to two separate Jonas Brothers’ interviews in which they discuss their purity rings. These clips show us what is happening, and what is really happening.
Wednesday, February 3, 2010
Media Project- All The Single Ladies
Jackson B Latham
In her book “Female Chauvinist Pigs: Women and the Rise of Raunch Culture”, Ariel Levy criticizes a number of issues and problems she sees in the third wave feminism movement. One of Levy’s main critiques of third wave feminism is the way these new feminists express their sexuality, especially through the media and pop culture. Specifically, Levy believes that many women in fact reinforce the view of women which depicts them as sexual object while claiming to be feminists. Levy’s prime example of this is the women depicted on “Girls Gone Wild”. Many of the women who are filmed by the GGW crew say they are feminists and because their comfort with their own sexuality and bodies led them to bare themselves before the camera without any feelings of shame. Levy disagrees with this point of view, believing that these women are, in fact, reinforcing the stereo type of women as sex objects, and furthering a culture that values stripper and porn stars. Thus, I will look at the music video “Single Ladies (Put A Ring On It)” by Beyonce Knowles through both Levy’s and third wave feminists lenses. The goal is to show that a single piece of media can mean greatly different things to different people depending on the perceptions and views of the individual.
Levy’s criticizes Raunch culture for depicting women as sexual objects and diminishing their other qualities. Specifically, she criticizes many of the women who have jobs in the pornographic and pop culture genres of the media. She claims that these women are not only false feminists, but that the messages they give other women are leading the feminist cause away from its original goals. Levy argues that women did indeed experience a sexual revolution in the 70’s, but that this sexual revolution was focused on gaining pleasure for the woman, not partaking in male oriented and male pleasing sexual performances. The women in Beyonce’s music video wear close fitting clothing which emphasizes their curves, highlighting their sexual attractiveness. Additionally, the entirety of the music video in comprised of the three dancers moving in highly suggestive manners, further highlighting the women’s attractiveness and increasing the overall sexual tension in the video. Levy would likely criticize this, just as she criticized such media productions as the Victoria’s Secret fashion show, the Desperate Housewives, and other such television media which further depicts women as sexual objects. The women in the video do not dress the way they do and dance the way they do for the benefit of women. Instead, they do so for the benefit of the male audience who ogle the performers. This is a betrayal, in Levy’s mind, to the ideals of the 70’s sexual revolution. She says “To aging hippies like my parents- they are all for free love, but none of this looks like loving to them; it looks scary, louche, incomprehensible” (44). Levy believes that it is a contradiction that women should claim to be sexually liberated when they still allow themselves, and in certain cases embrace the opportunity, to be depicted as sexual objects of male desire.
Levy would also likely criticize some of the lyrics in the song as well. One of the lines in the chores sings “If you liked it than you should have put a ring on it”. To Levy this line would likely seem like another step backwards for feminists. Feminists in the 70’s championed the individual women and rebelled against the pressure to marry. The link between sexuality and marriage would not please Levy.
Some parts of this music video, however, would please Levy. Despite the lines about marriage, the overall message of the song is of freedom of sexuality and independence. A few of the lines read “I got gloss on my lips, a man on my hips… I can care less about what you think.” Later on Beyonce sings “Don’t need no permission… you had your turn and now your going to learn what its like to miss me”. Levy would be pleased with the message of these lines. Here Beyonce relishes in her ability to get what she wants, and further explains that she has no time for a man who is not going to treat her the way she wants. Levy does not criticize sexuality; she specifically criticizes the commoditization of sex and sexuality in modern media. Thus, while Levy’s analytical lens would view the attire and performance of Beyonce and the other dancers as pandering to a male perspective media and as another video which furthers the image of women as sex objects, she would likely be less critical of the lyrics of the song.
Yet Levy’s way of analyzing this video is not the only way. A third wave feminist would likely draw far different conclusions from this video. While I am not a third wave feminist, as I am not sure a man can be a feminist, I believe I do have an insight into what points they would argue to show how Beyonce’s video and song is, indeed, a pro feminist piece of media.
While Levy’s takes the perspective that Beyonce and the other dancers are dressed the way they are and dance the way they are to please male audiences, a modern feminist would likely see the same video in a much different light. First, they would argue that she is not dressing the way she is to please a male audience. Instead, they would argue that she is merely trying to make a statement: that after her break up she is still strong, confident, independent, and can get any man she wants. Thus she is making a statement of feminine power. Furthermore, a modern feminist would not view the dancing as depicting women as sexual objects. Instead they would say that Beyonce is accepting the fact that she is a sexual being and attractive, and is ready to flaunt what she has as a reflection of her feminine identity.
Furthermore, the third wave feminist would likely view the lyrics much differently than Levy. They would likely view the line “if you liked it you should have put a ring on it” in a much different manner than Levy. Third wave feminists would likely view this as an expression of women’s power and independence in the modern era. Beyonce is demanding something of the man, and if he doesn’t live up to her expectations, she is ready to move on. Even more empowering are her words expressing her pleasure in being able to be single, sexual, and get what she wants. This is certainly in line with third wave feminisms acceptance of their sexuality and their embrace of what was previously thought of as male behavior.
My goal was to show that the same piece of media can be viewed in a much different manner depending on the perspective of the audience. This has been one of the most interesting parts of the course this far for me- identifying and understanding how different people view the same event. As a man, I need to be able to change my perspective to better understand the writings of these feminist writers. Thus, it is important for me to always try and distance myself from my own concepts of femininity and masculinity, as well as my own ideas about culture and society. Only then will I be able to understand exactly what these women writers mean in their works, as well as enhance my critical analysis of their works.
How I Met Your Mother
In reading Ariel Levy’s Female Chauvinist Pigs, I have not always agreed with her many critiques of raunch culture and more specifically, her attacks on public sexuality by modern women. However, I have relished in the fact that we are studying feminism and gender roles in a modern world. This is not to discredit past feminists like Betty Friedan; I just believe that so much has changed in terms of modern society and pop culture that to study current feminism in a past world would be an injustice.
Speaking of modern society, I have spent much time with my family watching television together as many modern families do. Before my Colgate career began, my parents and I would have a traditional dinner and then move onto the couch to enjoy the major networks’ primetime sitcoms. One of our favorites was the Monday night lineup on CBS because it featured a show called How I Met Your Mother. We liked the show so much, my dad and I were perfectly willing to watch it over Monday Night Football, which is saying something considering our propensity for professional football.
When I initially looked at this assignment I thought How I Met Your Mother would tie in perfectly due to the basic makeup of characters in the show. The show centers around a main character named Ted (who is in search of his future wife), his best friend Marshall and fiancĂ©e Lily, another friend named Barney, and another woman named Robin. The show initially lends favorably to a commentary on gender roles because Lily and Robin are completely embodied as “one of the guys.” Although Lily marries Marshall and Robin dates Ted, the whole groups of friends regularly socialize at a bar and openly discuss women in a sexual manner.
After reading much of Levy’s book, I realized that How I Met Your Mother truly syncs up with much of our class discussions on traditional attire and gender dynamics in the workplace. This became evident after watching two episodes from the previous season of the show, “Girls versus Suits” and “Jenkins.” The former focuses on the bar the gang frequently visits and the hiring of a new attractive bartender named Karina. Barney is known as a complete womanizer who always wears suits, whether or not he is at work or relaxing at the bar. He vows to hook-up with Karina but discovers that she hates guys who wears suits so reluctantly starts wearing casual clothes. This is such a struggle for Barney that he even sneaks to the bathroom to put on the suit for a moment, only to have it rip beyond repair and have the ashes put in an urn. Comically, Barney uses the ashes as part of a fib to get Karina to go back to his apartment where she discovers his closet full of suits. Karina then tells Barney to choose between her and the suits.
This scenario relates to our class discussion of how suits are the traditional symbol for male professionalism and masculinity. Karina initially does not like suits because she claims that her previous boyfriends wore suits and were insensitive jerks that worked for Wall Street. This shows almost an inverse of our typical outlook as in this case Karina is criticizing men for exhibiting masculinity. Barney’s impulse to put on the suit in the bathroom and his melodramatic decision to have the ashes put in an urn symbolize his inability to disconnect his own personality from the masculine image he tries to represent. It is almost as if without the suit, he would lose his masculinity and become feminized. Ironically, when Karina asks Barney to choose between her and the suits, he breaks into a musical number where he dances on the streets and pictures everyone in suits whilst claiming that every person, man or woman, should be able to wear a suit. This is a commentary on how both genders should be able to dress as they please but also feel the supposed power they give off. Levy would claim that such a scene would aim to prove that such power is intrinsically tied with masculinity but I believe the scene is contrastingly showing the need for equality between the genders.
Meanwhile, the perceived attractiveness of Karina plays into the other characters also, as they discuss how the bar was so packed because the normal bartender, Carl, was now replaced with an attractive female. This is clearly a case of a woman becoming successful off her sexuality to which Levy would argue frustratingly against. However, in today’s business world much of success is predicated on networking and opportunity as many intelligent people often miss out. Thus, it seems that Karina is merely on the practical side by using sex to her advantage as opposed to selling out. The group of friends also debates whether it is the position of bartender in itself that makes Karina more attractive, to which Robin decides to go behind the bar and prove such a theory. Robin is kicked out from behind the bar, thus proving that Karina does have a particular talent and is merely heightening her success by further playing out her sexuality.
The follow-up episode to “Guys versus Suits” is entitled “Jenkins” and continues in connection to our class discussions of femininity and the workplace. The episode begins with Marshall discussing how his new co-worker, Jenkins, is hilarious and tells funny anecdotes. He describes Jenkins getting drunk and stripping, smoking cigars at a club, and pouring food down their throat. Ted thus perceives Jenkins to be an overweight man until Barney comes over and explains how Jenkins is an attractive woman he wants to sleep with. The show originally showed a chunky man exhibiting these anecdotes and now shows the real Jenkins doing so. This could not be more closely related to our previous class discussion on woman in the workplace and the perception of “acting like a man.” Levy explains that women who exhibit such behavior do so because that is what they perceive it takes to be successful but that at the end of the day, they are still considered as women. However, the show portrays Jenkins as naturally being herself as she enjoys being the jokester and getting drunk often. This shows that some women who are perceived to be “acting like a man” to fit in and get ahead are actually just being themselves but are not naturally a “girly-girl.” In terms of raunch culture this example seems cluttered because women of raunch culture are perceived to be doing so to impress others but Jenkins is a true example of a woman who happens to enjoy such behavior. This should prove to us that these traits should not be perceived as masculine but just traits of human beings, regardless of gender. By the show exemplifying both an overweight man and an attractive female performing the same seemingly “masculine” traits, we should understand that the terms masculine and feminine are used too often. Instead we should just view such characteristics exactly what they are on the surface. Some women enjoy inappropriate jokes and public drunkenness more so than many men, so it seems questionable that these traits always be associated with masculinity or “acting like a man.”